Norauto Car Seat Covers

The product is a set of car seat covers manufactured under the Norauto private label. Norauto is a well-established European brand specializing in automotive maintenance and accessories. The brand was founded in France in 1970 by Eric Derville. While the brand originated in France, the manufacturing of these specific accessories is typically outsourced to specialized factories in China to maintain competitive pricing for the retail market.

Today, Norauto is a key subsidiary of the Mobivia Groupe, a major French automotive group. Mobivia owns several brands in the car repair and parts sector, including Midas (in parts of Europe) and Carter-Cash. The group remains headquartered in Sainghin-en-Mélantois, France, and operates a vast network of service centers and retail stores across Europe, particularly in France, Spain, and Italy, providing a wide range of products from tires to electronic car equipment.