Malaco Snöre Lakrids

Malaco Snöre is a classic confectionery product consisting of long, thin licorice strings, popularly known in Scandinavia. The product features an iconic elephant character on the packaging and is known for its playful, flexible texture. Malaco has a deep-rooted history in the Nordic candy market, particularly in Sweden and Denmark, where it has been a staple brand for decades.

The brand Malaco was originally founded in Sweden and its name is an acronym for Malmö Lakrits Compani. Over the years, the brand transitioned through various ownerships, including Leaf Holland, before being acquired by the Finnish food giant Cloetta. Today, Malaco products are produced in multiple facilities across Europe to serve the international market, while remaining a household name in Northern Europe for both sweet and salty licorice varieties.