Licor del Polo Menta Fresca 2-en-1

Licor del Polo is a prominent oral hygiene brand with deep roots in the Spanish market. Launched originally in the late 19th century, it became a household name known for its distinctive liquid formats and gel-based formulas. The product shown is the '2-en-1' variant, which combines the cleaning properties of a toothpaste with the refreshing action of a mouthwash, marketed specifically for its minty freshness and antibacterial properties.

While the brand maintains a strong Spanish heritage, it today operates under the umbrella of a global multinational. Production takes place in various European facilities to serve its primary markets. The brand transitioned from its original creators to the German company Henkel, which has since guided its expansion and modernized its packaging—such as the 100% recycled bottle seen here—to align with contemporary sustainability goals.

Following a strategic divestment in 2024, the brand is part of a portfolio managed by KKR-backed platforms, specifically focused on personal care consumers in Europe. This ownership structure places it within a dedicated consumer goods group headquartered in Luxembourg, while it continues to be distributed and marketed as a flagship brand in its country of origin, Spain.