Better UK Leisure Services

Better is the consumer-facing brand of Greenwich Leisure Limited (GLL), a charitable social enterprise that manages sports, leisure, and library facilities across the United Kingdom. Founded in 1993, the brand emerged out of a need to manage local authority leisure services in the Borough of Greenwich following budget constraints. Unlike private health clubs, Better operates as a non-profit distributing organization, reinvesting any surpluses back into the community facilities it manages.

The service delivery is strictly rooted in the UK, where the company operates over 250 public sport and leisure centers, alongside libraries and children's centers. The brand is notable for its partnership with local councils and its commitment to social value, including the GLL Sport Foundation which supports young athletes. As a staff-owned society, its ownership structure is unique, prioritizing social impact and employee participation over shareholder dividends.