Lidl McEnnedy American Way Product

McEnnedy American Way is a private label brand created by the German discount retailer Lidl. The brand is designed to market North American-inspired food items, such as burgers, donuts, brownies, and snack mixes, particularly during 'themed weeks' across European stores. Although the branding suggests a United States origin, the majority of the food production takes place in various European countries through different third-party suppliers, though some specific ingredients or products are imported directly. The brand remains entirely under the ownership of the Schwarz Group, which handles the distribution and marketing throughout its international network of stores.