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Perlenbacher Wheat Festbier is a seasonal German wheat beer specifically brewed according to traditional standards. The brand, Perlenbacher, is a private label exclusively developed for and owned by the German discount giant Lidl. Its origin is deeply rooted in the German retail market, providing quality beers at an accessible price point.
Production typically takes place in various large-scale German breweries under contract for Lidl, such as the Frankfurter Brauhaus or the Mauritius Brauerei, depending on the specific product and region. As a Lidl house brand, the ultimate ownership remains with the Schwarz Group, one of the world's largest retail corporations headquartered in Germany. This ensures that the product maintains consistent quality while utilizing a robust European distribution network.
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