Magnum Crackables Salted Caramel Ice Cream

Magnum is a world-renowned premium ice cream brand originally developed in Denmark and globally launched in the late 1980s. The 'Crackables' range is specifically known for its signature hard chocolate shell that consumers are encouraged to squeeze and crack before opening the tub.

While the brand has its roots in Europe, its products are manufactured in multiple facilities worldwide to support its extensive global distribution network, including major plants in Germany, the UK, Indonesia, and the United States. Ownership has historically resided with Unilever, one of the world's largest consumer goods companies. However, following a significant corporate restructuring announced in 2024, the ice cream division, including Magnum, is transitioning toward independence or separate ownership as Unilever seeks to spin off its ice cream business to focus on other core sectors.