Kinder Riegel (Kinder Chocolate sticks)

Kinder Riegel is one of the most iconic chocolate bars in Europe, particularly famous for its unique combination of a milky white filling and smooth milk chocolate. It was originally launched in 1967 as a child-friendly treat by the Ferrero company, which was founded in Alba, Italy, by Pietro Ferrero. The brand name 'Kinder' (the German word for 'children') was chosen intentionally as the product was developed for the German market, where it remains a cultural staple.

While the brand is Italian in origin, the specific 'Riegel' format is deeply rooted in German production, with the main manufacturing hub located in Stadtallendorf, Germany. Today, Kinder Riegel is part of the global Ferrero portfolio, managed by the ultimate parent company Ferrero International S.A., which is headquartered in Luxembourg. The brand continues to be a family-owned enterprise, maintaining its status as one of the world's leading confectionery producers beyond 2026.