Gain Ultra Oxi Cold Water Liquid Laundry Detergent

Gain entered the market in 1969 as a powerful stain-removing detergent launched by Procter & Gamble in the United States. While initially known primarily for its cleaning strength, it was repositioned in the early 1980s to focus on its unique and long-lasting fragrances, which remains its primary brand identity today.

The product shown is specifically formulated for cold water washes and includes Ultra Oxi cleaning power. It is manufactured across various Procter & Gamble facilities, with a significant production presence in North America to serve the US and Canadian markets. The brand is a cornerstone of P&G's fabric care portfolio, consistently ranking as one of the most popular detergent brands in the region due to its cult-following for scents like Original and Moonlight Breeze.