pladis Brand Portfolio

Founded in 2016 and headquartered in London, pladis global is one of the world's fastest-growing snacking companies. It was formed following the consolidation of several historic global brands under a single corporate umbrella to streamline operations and expand market reach. The company manages a powerhouse portfolio of heritage brands that include McVitie's, Godiva, Ulker, Jacob's, and Carr's, leveraging over 300 years of combined baking and confectionery tradition.

Manufacturing for pladis products takes place across an extensive global network of 27 factories located in 11 different nations. This allows the company to produce over one million tonnes of biscuits, cakes, and chocolates annually to serve approximately four billion consumers in over 110 countries. The company emphasizes a strategy of "Competing to Win" by modernizing its legacy brands while maintaining high standards of quality and innovation.

Today, pladis is a key subsidiary of the Turkish conglomerate Yıldız Holding. The company has successfully integrated various regional leaders—from the British biscuit giant United Biscuits to the Belgian premium chocolatier Godiva—into a cohesive global entity. While the corporate headquarters remain in the United Kingdom, its ultimate ownership and strategic direction are rooted in Istanbul, Turkey.