Vero PicaFresa

PicaFresa is a popular Mexican confection that combines the sweet taste of strawberry with a spicy, chili-coated exterior. It is a staple in the Mexican candy market, known for its gummy texture and the traditional 'sweet and heat' profile that characterizes many snacks from the region.

The brand was originally part of the Vero Group (Dulces Vero), a company founded in Guadalajara, Mexico, which became famous for its wide variety of lollipops and chili-infused sweets. Over the decades, Vero grew into one of the most recognizable candy names in Mexico and abroad.

In 2010, the global snack giant Grupo Bimbo acquired Dulces Vero through its confectionery subsidiary, Barcel. As of 2024, the brand remains under the ultimate ownership of Grupo Bimbo, and PicaFresa continues to be produced primarily in Mexican manufacturing facilities to maintain its authentic flavor and quality standards.