Made O'Meter
Discover where a brand or product originates
Elite is a household name in Israel, synonymous with sweets and snack foods. The brand has been a staple of the local market for decades, known for its chocolate, coffee, and biscuits. This specific 'Special' line typically denotes a premium or indulgent chocolate product or individual snack bar distributed widely across supermarkets and gift baskets.
While the brand was founded independently in the 1930s, it later merged with the Strauss Group. Today, the production is primarily based in Israel, where Strauss Group maintains several large manufacturing facilities for its confectionery and snack lines. The brand's history reflects the development of the Israeli food industry, evolving from a small chocolate factory into a cornerstone of a multinational food and beverage corporation.
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