Hero Cassis The Original soft drink

Hero Cassis is a quintessentially Dutch soft drink with a rich heritage dating back to 1938. The brand's origin is unique: Leonardus Johannes Mastboom was inspired by the blackcurrant (cassis) drinks he found in France and decided to develop a sparkling version for the Dutch market. Utilizing blackcurrants grown in the Zeeland region of the Netherlands, the product became a national staple for its deep purple color and distinct tart-sweet flavor.

Today, the manufacturing of Hero Cassis is primarily centered in the Netherlands, maintaining its local identity. The brand is managed by Hero Benelux, located in Breda. While the Hero Group is a Swiss-based international food company, the Cassis product remains deeply rooted in Dutch culture and is often cited as one of the most iconic local beverages in the country.