Neutro Roberts Rigenerante Bagnodoccia

Neutro Roberts is a historic Italian personal care brand founded in Florence in 1904 by Henry Roberts, an English pharmacist who established his pharmacy in the 19th century. The brand gained immense popularity for its commitment to 'neutral' skin care, symbolized by its iconic Neutro Roberts Borotalco powder.

The brand has changed ownership several times over the decades. In the 1990s, the brand was acquired by Bolton Group, an Italian multinational corporation. Today, Neutro Roberts continues to be produced primarily in Italy at the Bolton Group's specialized manufacturing facilities, ensuring the continuity of its Florentine heritage. The brand offer a wide range of hygiene products including soaps, deodorants, and body washes known for their skin-pH balanced formulas.