WhatsApp Flows by Meta

WhatsApp Flows is a sophisticated developer tool and feature within the WhatsApp Business Platform, designed to allow businesses to create highly functional, structured, and customized interactions for their customers directly within the chat interface. Originally introduced to enhance the e-commerce and service capabilities of the messaging app, it enables the creation of workflows like appointment booking, seat selection, and form completion using a specific JSON-based framework.

The brand originates from the United States, developed by the engineering teams at Meta (formerly Facebook). As a digital software product, it is primarily hosted and developed in the United States, though it is used globally across various server regions. The ultimate owner is Meta Platforms, Inc., which continues to lead the evolution of the 'metaverse' and private messaging utility through its suite of applications including Facebook, Instagram, and WhatsApp.