Crivit sports gear and apparel

Crivit is a specialized private label brand that focuses on high-quality yet affordable sporting goods, including athletic apparel, outdoor equipment, and fitness accessories. The brand is designed to cater to active individuals seeking value without compromising on technical performance.

Originally developed in Germany, Crivit is a proprietary brand of the retail giant Lidl. Unlike traditional independent brands, Crivit products are exclusively sold through the Lidl retail network globally. The brand's manufacturing is decentralized, with production outsourced to a wide network of suppliers across Europe and Asia, depending on the specific product category such as textiles or durable sports equipment.

As of 2026, Crivit remains a key pillar of the Lidl brand portfolio. It is ultimately owned and managed by the Schwarz Group, one of the largest retail conglomerates in the world, ensuring a standardized quality control and distribution model across international markets.