Lidl Wiesen Hähnchen (Frischland)

Wiesen Hähnchen is a private-label fresh poultry product sold at Lidl, a prominent German global discount supermarket chain. The product displayed is specifically manufactured and packaged by Frischland Premium Spezialitäten GmbH & Co. KG, a company based in Bogen, Germany, which specializes in regional poultry processing.

Lidl itself was founded in 1973 in Ludwigshafen, Germany, by Dieter Schwarz and has since expanded to thousands of locations across Europe and the United States. The ownership of the brand and the retail chain lies with the Schwarz Gruppe, one of the world's largest retail groups. This specific product segment highlights the retailer's strategy of sourcing fresh meats from national suppliers to ensure quality control and regional availability for the German market.