Neutral washing detergent

Neutral is a brand that specializes in allergy-friendly and sensitive-skin products, particularly within the laundry and personal care categories. The brand was originally developed in Scandinavia to provide effective cleaning without the use of perfumes or unnecessary additives, making it a staple for households with skin sensitivities.

Today, Neutral is owned by Unilever, one of the world's largest fast-moving consumer goods companies. While the brand originated in Denmark, its products are now manufactured in several locations across Europe to serve a broad international market. The brand continues to uphold its core identity of being '0% perfume and 0% colorants,' certified by various asthma and allergy associations.