Witte Reus toilet block

Witte Reus is a prominent Dutch brand specializing in household cleaning products, most notably laundry detergents and toilet care. The brand's products are widely distributed across the Netherlands and Belgium. While the brand has a strong local identity in the Benelux region, it is part of the extensive international portfolio of the German multinational Henkel.

Production of Witte Reus items usually occurs in various Henkel manufacturing facilities across Europe, including Germany and Central Europe, to serve the local markets. The brand is the Dutch equivalent of Henkel's 'Weisser Riese' in Germany and is closely related to the international 'Bref' brand for toilet care products. Today, it remains a subsidiary of Henkel AG & Co. KGaA, which manages and expands its presence in the household care sector.