Harpic toilet rim block

Harpic is a globally recognized brand specializing in toilet and bathroom hygiene products. Originally founded in the United Kingdom in the 1920s by Harry Pickup, the brand's name is a portmanteau of his name. Over the decades, it has expanded its product line from powders to liquids and convenient rim blocks like the ones shown here.

The brand is currently owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. Harpic products are manufactured in multiple locations worldwide to supply local markets, including various facilities across Europe and Asia. The 'Fraîcheur d'ailleurs' line featured in the image is specifically marketed in French and Dutch-speaking regions, emphasizing long-lasting freshness and cleaning power with every flush.