Crownfield High Protein Muesli

Crownfield is a private-label brand primarily associated with the German discount retailer Lidl. The brand offers a wide range of cereal and breakfast products, including muesli, granola, and traditional flakes. As a store brand, it is designed to provide high-quality nutritional options at competitive price points.

The manufacturing of Crownfield products takes place across multiple countries within the European Union, depending on the specific product line and regional supplier contracts. For the High Protein Muesli series, production is often centralized in Germany or surrounding European territories to ensure consistent quality and availability across Lidl's vast international network of stores.

Ownership sits with the Schwarz Group, one of the world's largest retailers. Under their management, Crownfield has expanded its catalog to include health-focused options like high-protein and organic cereals to meet evolving consumer demands. The brand remains an exclusive offering within Lidl's retail ecosystem.