Sportyfeel Protein Bar Neo

Sportyfeel is a private-label sports nutrition brand originally developed for the Finnish market by SOK (Suomen Osuuskauppojen Keskuskunta). In Slovenia, where this image was taken (reflected by the Slovenian language on the shelf tags like 'Beljakovinska ploščica'), the brand is distributed specifically through the Mercator retail chain.

As a store brand, the manufacturing of Sportyfeel products generally occurs in various specialized third-party facilities across Europe, depending on the specific product line. Ownership remains with the S Group (SOK), a major Finnish retailing cooperative based in Helsinki. The brand is positioned as an affordable option for fitness enthusiasts, providing protein-enriched supplements and snacks through its established retail partnerships in the Nordic and Adriatic regions.