Libra Sanitary Pads

Libra is a prominent Australian brand specializing in feminine hygiene products, most notably sanitary pads and tampons. The brand has been a household name in Oceania for decades, establishing a strong reputation for performance and comfort tailored to the needs of its core market. Libra products are primarily manufactured in Australia, with a significant production facility located in Victoria, ensuring a local supply chain for the Australasian market.

While the brand originated in Australia under Sancella (a joint venture), it is currently owned by Essity, a global leader in hygiene and health products headquartered in Sweden. Essity acquired the brand through its purchase of Asaleo Care, a move that integrated Libra into a vast international portfolio of hygiene brands. Today, Libra remains a market leader in Australia and New Zealand, benefiting from the research and development capabilities of its Swedish parent company while maintaining its distinct Australian identity and localized manufacturing presence.