YOPE Hydrate My Hair Shampoo

YOPE is a lifestyle brand founded in Poland by Karolina Kuklińska-Kosowicz and Paweł Kosowicz. The brand was born from a desire to create high-quality, natural personal care and home care products that are both effective and aesthetically pleasing. The 'Hydrate My Hair' line specifically targets dry scalp and hair using peptides and adaptogens.

While the brand has grown significantly since its inception in 2014, it remains deeply rooted in its Polish heritage. Production is primarily centralized in Poland to maintain strict control over its natural formulations and characteristic eco-friendly philosophy. In 2023, the brand underwent a significant ownership change when the investment fund MidEuropa acquired a majority stake in the company to accelerate its international expansion and digital transformation.