Rexona Shower Fresh roll-on antiperspirant

Rexona, known as Sure in the United Kingdom and Ireland, Degree in the United States and Canada, and Shield in South Africa, is a leading brand in the personal care industry. It was originally founded in Australia in 1908 by Alice Sheffer, the wife of SF Sheffer, who was the founder of the Sheldon Drug Company. The brand's first product was a medicinal soap, but it eventually expanded into the deodorant market where it became a global leader.

Today, Rexona is owned by Unilever, a British multinational consumer goods company. As a global brand with massive reach, Rexona products are manufactured in multiple countries across various continents to serve local markets efficiently. Common production locations include Australia, the United Kingdom, Brazil, and various countries in Southeast Asia and Europe. The brand remains headquarterd under the Unilever umbrella in London, maintaining its status as one of the world's most trusted names in underarm protection.