Planet Farms Frescaah Misticanza

Planet Farms is a pioneering Italian agrotech company specializing in vertical farming. The brand was founded in Milan with the goal of producing sustainable, pesticide-free leafy greens using advanced hydroponic and automated indoor technologies. Their products, such as the 'Frescaah' salad range, are grown year-round in controlled environments that significantly reduce water consumption compared to traditional agriculture.

The Misticanza mix featured in the image is produced locally in Italy, specifically at their large-scale vertical farming facility in Cavenago di Brianza. The company maintains full control over the lifecycle of the plant, from seed selection to packaging. As of 2026, Planet Farms remains an independent entity, though it has successfully secured significant investments from venture capital firms to expand its high-tech farming model across Europe.