Liu Jo leather bag

Liu Jo is an Italian fashion brand founded in 1995 by brothers Vannis and Marco Marchi in Carpi, Modena. Originally starting as a small textile business specializing in knitwear, it quickly expanded into a major premium fashion label known for its high-quality accessories, shoes, and clothing. The brand is particularly famous for its 'Bottom Up' jeans collection launched in 2008.

While the brand is deeply rooted in Italian design and heritage, its manufacturing processes are global. Leather goods and accessories are designed in Italy but produced across various international locations to meet global demand. The brand remains under the ownership of its founders through the holding company Liu Jo S.p.A., maintaining its status as a significant independent player in the Italian contemporary fashion market.