Rossmann Genuss Plus Protein Bar

The Genuss Plus protein bar is a private-label product developed by the German drugstore giant Rossmann. It is categorized as a nutritional dietary supplement or snack, often marketed for fitness enthusiasts and individuals seeking high-protein snacks. The packaging indicates that it is manufactured within the European Union for Dirk Rossmann GmbH.

Rossmann, as the brand owner, oversees the product's distribution and branding. While the specific production facility is not named, it is common for such private-label products to be manufactured by specialty food production companies within Germany or neighboring EU countries. The brand is deeply rooted in German retail history, having been a pioneer in the drugstore market.