Vitamin Well Awake beverage

Vitamin Well Awake is a functional non-carbonated beverage enriched with vitamins, minerals, and caffeine with a raspberry flavor. Originally appearing in the Nordic market, the drink is formulated to provide a boost in alertness through its Vitamin D, B12, and folic acid content.

The brand was founded in Stockholm, Sweden, in 2008 by a group of entrepreneurs who identified a lack of healthier alternatives to high-sugar sodas and juices. Since its inception, Vitamin Well has expanded globally, maintaining its identity as a premium lifestyle beverage associated with health and sports.

Today, Vitamin Well AB is the ultimate owner, operating as part of a larger portfolio of brands including Barebells and NOCCO. The company is headquartered in Stockholm and serves as a major player in the functional food and beverage industry across Europe and beyond.