White Rock Root Beer

White Rock Root Beer is a heritage soft drink produced by White Rock Beverages, a company with a rich history dating back to 1871. Originally founded by H.M. Colver in Waukesha, Wisconsin, the brand became famous for its sparkling water and its iconic 'Psyche' mascot. The root beer itself is known for its traditional recipe using real cane sugar, distinguishing it from many modern competitors that use high fructose corn syrup.

Today, the brand is owned and operated by the Morgan family, who acquired the company in the mid-20th century. Production remains primarily centered in the United States, focusing on maintaining the classic flavor profiles and high-quality ingredients that have defined the brand for over a century. The company operates as a private family-owned enterprise, ensuring it remains independent of the major multinational beverage conglomerates.