Duracell Ultra Power battery

Duracell is one of the world's most recognized manufacturers of high-performance alkaline batteries, specialty cells, and rechargeables. The brand's origins date back to the early 1920s through a partnership between scientist Samuel Ruben and businessman Philip Rogers Mallory. The company revolutionized the industry by introducing long-lasting alkaline batteries under the Duracell brand name in 1964.

Manufacturing for Duracell products occurs at several high-tech facilities globally to meet regional demands. Major production sites are located in the United States (notably Cleveland, Tennessee), Belgium (Aarschot), and China. This diverse manufacturing footprint ensures supply chain stability for their global market.

In terms of ownership, Duracell has passed through several major corporations, including P.R. Mallory, Kraft, and Gillette (which merged with Procter & Gamble in 2005). In 2016, Berkshire Hathaway, the multinational conglomerate led by Warren Buffett, completed the acquisition of Duracell from Procter & Gamble, becoming its ultimate owner. The brand remains headquartered in Bethel, Connecticut, USA.