PIECES hoodie

PIECES is a contemporary fashion brand designed for young women, offering a wide range of clothing, accessories, and shoes. The brand was established in 2003 as part of the Danish fashion group Bestseller. It focuses on delivering high-trend items at accessible price points, positioning itself as a key player in the fast-fashion segment.

While the brand originated in Denmark, its products are manufactured through a global supply chain. The specific item in the image displays a label indicating it was made in China, which is common for many textiles and apparel items within the group's portfolio. Other production hubs often include Turkey, Bangladesh, and India.

PIECES is owned by Bestseller A/S, a privately held family-owned clothing company founded by Troels Holch Povlsen in 1975. The company remains headquartered in Brande, Denmark, and is currently led by Anders Holch Povlsen. Bestseller operates numerous well-known brands globally, including Jack & Jones, Vero Moda, and Only.