Active Form Orange soft drink

Active Form is a private label brand primarily associated with the German retailer Norma. The product is an orange-flavored soft drink characterized by its low calorie content and a specific fruit juice blend. As a store brand, the manufacturing is typically outsourced to large-scale German bottling companies that specialize in private label mineral water and soft drinks. This allows the retailer to offer a budget-friendly alternative to major brands while maintaining regional production standards.

The brand's origin is tied directly to the history of Norma, a discount supermarket chain headquartered in Germany. The chain operates extensively across Germany, France, the Czech Republic, and Austria. The ultimate ownership remains with the Stiftung (Foundation) which controls the Norma retail group, ensuring that the brand remains a staple of their European discount retail strategy through the mid-2020s and beyond.