Essie Expressie nail polish

Essie was founded in 1981 by Essie Weingarten in New York City, originally gaining fame for its wide array of colors and catchy shade names. The brand revolutionized the nail salon industry by providing products to professionals and later expanding to the retail consumer market. In 2010, the brand was acquired by L'Oréal, the world's largest cosmetics company.

The 'Expressie' line is a modern sub-brand designed for quick-drying application. While the brand has its roots in the United States, manufacturing now occurs in various locations including the USA, France, and Spain to serve global markets. As of 2026, Essie continues to be a flagship nail care brand under the L'Oréal Luxe and Consumer Products divisions, headquartered in France.