Bread of the World Peirnili Bread

Bread of the World is a private label brand primarily associated with Lidl, offering a variety of international specialty breads. The Peirnili bread, inspired by Greek culinary traditions, is designed as a 'bake-at-home' product that mimics the boat-shaped leavened dough popular in the Mediterranean.

While the brand itself is a creation of the German retail giant Lidl to cater to international food trends, the actual manufacturing of these specific Mediterranean breads often takes place in Cyprus or Greece to maintain authenticity. Ownership of the brand lies entirely with the Schwarz Group, ensuring a consistent supply chain across their European supermarkets.