Griesson de Beukelaer Prinzen Rolle

Griesson de Beukelaer is a renowned confectionery manufacturer with a rich history rooted in both German and Belgian heritage. The brand as it exists today was formed through the merger of Griesson, a German family company founded in 1924, and the Belgian biscuit manufacturer De Beukelaer, which was founded by Edward de Beukelaer in 1870.

The product shown is produced in Germany, specifically at the Prinzen Park facility in Polch, where much of the brand's production is centralized. The company is currently a private family enterprise, led by the Gries family. It remains one of the leading players in the European sweet biscuit market, known for its commitment to ingredient transparency and certifications like Fairtrade cocoa, which is visible on the packaging.