Mitchum Anti-Perspirant & Deodorant

Mitchum is a long-standing personal care brand that has become a household name known for its high-strength deodorant and anti-perspirant formulas. The brand was originally established in the mid-20th century in the United States by the Mitchum Company, based in Paris, Tennessee. It gained significant notoriety for its effective formulas, marketed under the promise of 'triple odor defense.'

In 1970, the brand was acquired by Revlon, a move that integrated Mitchum into a global cosmetics and beauty powerhouse. This acquisition helped transition the brand from a specialized niche product into a widely available consumer staple. Today, Mitchum operates as a key subsidiary of Revlon, Inc., continuing to benefit from the larger company's extensive distribution networks and research capabilities.

While the brand's roots are firmly planted in American clinical skincare history, its products are manufactured in multiple locations worldwide to meet international demand. This includes production facilities in the United States and the United Kingdom. As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of Revlon, which continues to manage its global marketing and product development from its headquarters in New York City.