Harpic Active Fresh Citrus toilet cleaning gel

Harpic is a widely recognized brand in the household cleaning sector, specifically specializing in toilet care products. Originally invented in the United Kingdom in the 1920s by Harry Pickup, the brand name itself is a portmanteau of his name. Since its inception, Harpic has grown from a local British invention into a global leader in sanitation products, distributed in over 47 countries across Europe, Asia, Africa, and the Middle East.

Today, the brand is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant headquartered in Slough, United Kingdom. Due to its vast international presence, Harpic products are manufactured in multiple locations worldwide to serve regional markets efficiently. The "Nordic Edition" featured here is part of Harpic's localized branding strategy, providing high-performance cleaning and anti-odor technology tailored to European market standards. Under Reckitt's stewardship, the brand continues to focus on product innovation, including the use of essential oils and specialized gels designed for long-lasting freshness and hygiene.