First Price apple juice

First Price Eplejuice is a popular budget-friendly beverage in Norway, known for providing essential value to local consumers. As a private-label brand, it features quality fruit juice made from concentrate, pasteurised and aseptically packaged to ensure a long shelf life while maintaining its crisp apple flavour.

The brand First Price settled into the Norwegian market as a primary discount alternative for everyday essentials. It is managed by Unil AS, which is the specialized sourcing and brand management arm of NorgesGruppen. This ownership structure allows the brand to maintain high distribution across major Norwegian retail chains such as KIWI, SPAR, and Meny.

While the raw materials like apple concentrate may be sourced internationally depending on seasonal availability, the product is packaged and distributed specifically for the Norwegian market. The brand is a cornerstone of NorgesGruppen's strategy to offer competitive pricing without compromising on the fundamental quality standards expected by Scandinavian shoppers.