First Price Eplejuice

Brand Overview and Origin

First Price is a prominent value-tier private label brand originally established in Norway. It was created to provide consumers with high-quality everyday essentials at the lowest possible price point. The brand is a staple in the Norwegian grocery market, recognized for its minimalist white and red packaging that emphasizes functional value over premium aesthetics.

Manufacturing and Sourcing

While First Price products are sourced from various international suppliers to maintain competitive pricing, the apple juice shown in the image is typically produced and packaged in Norway for the local market. The product is made from apple concentrate, which may be sourced globally depending on seasonal availability and market costs, but the final processing and aseptic packaging occur within Norway to ensure freshness and compliance with local food standards.

Ownership and Distribution

The brand is owned by NorgesGruppen ASA, the largest grocery wholesaling and retail group in Norway. NorgesGruppen manages several well-known retail chains including KIWI, MENY, Spar, and Joker, where First Price acts as the primary budget alternative. As of 2026, NorgesGruppen remains the ultimate owner and distributor, maintaining their headquarters in Oslo, Norway. The brand continues to be a central pillar of their strategy to offer diverse price tiers to Nordic consumers.