Klar Tøyvask laundry detergent

Klar is a Norwegian brand focused on sustainable and eco-friendly cleaning products. The product shown is a laundry detergent (Tøyvask) refill pack, specifically flavored with gooseberry (stikkelsbær) and wood anemone (hvitveis). The brand was developed with a strong emphasis on transparency and environmental consciousness, utilizing plant-based ingredients and recycled packaging materials.

Klar was launched by the Norwegian conglomerate Orkla as part of its sustainability initiative. The products are designed to meet the criteria of the Nordic Swan Ecolabel, ensuring high environmental standards throughout their lifecycle. Manufacturing is primarily concentrated in Norway to minimize the carbon footprint associated with transportation for its core Nordic market.

Today, Klar remains a key brand under Orkla Home & Personal Care. Orkla ASA, the ultimate parent company, is one of the largest consumer goods companies in the Nordic and Baltic regions, headquartered in Oslo. The brand continues to lead the market in green cleaning innovation, often serving as a flagship for Orkla's commitment to circular economy principles.