Latitude 360 Whiskey

Latitude 360 originated as a brand associated with the Latitude 360 luxury entertainment centers, a concept founded by Brent Brown that integrated upscale dining, bowling, and live entertainment. The whiskey was developed as a proprietary spirit for these venues, intended to complement the premium lifestyle experience offered at their locations in cities like Jacksonville, Indianapolis, and Pittsburgh.

Following the financial difficulties and eventual closure of the physical entertainment venues, the brand assets and intellectual property have transitioned. The product is traditionally distilled and bottled in the United States, utilizing American grains and aging techniques to achieve its flavor profile. Today, the brand remains an example of a hospitality-driven private label spirit that sought to bridge the gap between entertainment and boutique beverage craftsmanship.