Kaufland Vreau din România Lapte de Consum 1,5%

Vreau din România is a dedicated private label brand created by the German retailer Kaufland, specifically for the Romanian market. This brand focuses on supporting local producers and providing consumers with authentic Romanian flavors while maintaining rigorous international quality standards. The brand covers a wide range of categories, including dairy products, meats, and traditional preserves.

The milk displayed is sourced and produced within Romania, adhering to the brand's core mission of promoting local agriculture. As a private label of Kaufland, the brand's strategic oversight and ultimate ownership lie with the Schwarz Group, a German multinational retail group that also owns the Lidl supermarket chain. While the brand has a strong Romanian identity, its corporate infrastructure is managed through Kaufland's regional headquarters in Bucharest, operating under the umbrella of the German parent company's global retail network.