AFC Bournemouth Professional Football Club

AFC Bournemouth, popularly known as "The Cherries," is a professional association football club based in Kings Park, Boscombe, a suburb of Bournemouth, Dorset, England. Founded in 1899 as Boscombe F.C., the club has a long and storied history in the English football league system, notably rising from the brink of financial collapse and relegation to the non-league in the late 2000s to compete in the Premier League.

Manufacturing for the club primarily involves its sporting operations located at the Vitality Stadium (Dean Court) in Bournemouth. All matches, training, and core brand activities take place within the United Kingdom. As a member of the Premier League, the club produces high-level sports entertainment and community programs, and its merchandise is manufactured through global partnerships with technical kit suppliers like Umbro.

The club underwent a significant ownership change in December 2022 when it was acquired from Maxim Demin. The current ownership group, Black Knight Football Club, is led by American businessman Bill Foley. This acquisition integrated AFC Bournemouth into a multi-club football model under the Foley Entertainment Group, which also holds interests in other international sports ventures, signaling a new era of global investment and growth for the South Coast club.