Idun Ketchup

Idun Ketchup is a household staple in Norway, widely recognized as the country's most popular ketchup brand. The brand's history is deeply rooted in Norwegian culinary tradition, dating back to 1883 when the factory was originally founded. Known for its high tomato content and lack of preservatives, Idun has maintained a dominant market position for decades, particularly as the go-to accompaniment for Norwegian 'pølse' (sausages).

The manufacturing of Idun products remains primarily centered in Norway, specifically at the Orkla Foods factory in Rygge. While the brand started as an independent manufacturer, it was eventually integrated into the larger corporate structure of Orkla ASA. Today, Idun continues to innovate within the condiment category, offering various versions including sugar-free and high-lycopene options while maintaining the classic flavor profile that Norwegian consumers expect.