Xtra Coop Pocket Tissues

Xtra is a budget-friendly private label brand used by Coop, a major retail cooperative group serving the Nordic region. The brand was established to provide a high-quality, lower-cost alternative to major international names, focusing on essential household goods like paper products, groceries, and cleaning supplies.

The brand originated in Scandinavia as a collective effort between various national Coop organizations, including Coop Sweden, Coop Denmark, and Coop Norge. While the brand is strictly managed by the Nordic cooperative societies, manufacturing of Xtra-branded pocket tissues often takes place across various European locations depending on the specific supply contract, often involving facilities in Germany, Poland, or Sweden to ensure competitive pricing for consumers.

Ownership of the brand is unique as it is held by the consumer-owned cooperative federations. It is managed under the umbrella of Coop Trading, which handles joint procurement and private label strategy for the participating member countries across Norway, Sweden, Denmark, and Finland.