Made O'Meter
Discover where a brand or product originates
John West is a historic brand specializing in canned seafood, particularly known for its salmon, tuna, and mackerel products. The brand traces its roots back to 1857 in the United Kingdom, founded by John West himself, an innovator in the automated canning process. Over the decades, the brand became a household name across the UK, Australia, and New Zealand, known for its high-quality sourcing and iconic 'The Bear' advertising campaign.
While the brand originated in the UK, the ownership of John West is now split by geography. In the Australia and New Zealand markets, the brand is owned by Simplot, an American food processing giant. In contrast, the UK and European business is owned by Thai Union Group. Manufacturing for these canned seafood products typically occurs near major fishing hubs, with a significant amount of the processing and canning for the Australasian market taking place in Thailand.
Simplot Australia, the current owner of the brand depicted in the image (as evidenced by the Australian Health Star Rating on the label), is a subsidiary of the J.R. Simplot Company. They manage a diverse portfolio of food brands and focus on sustainable seafood sourcing through partnerships with organizations like the Marine Stewardship Council to ensure long-term viability of fish stocks.
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