Made O'Meter
Discover where a brand or product originates
Darlie is a prominent oral care brand that was originally founded in Shanghai, China, in 1933 as Darkie. The brand was established by Hawley & Hazel Chemical Company and gained significant popularity across Asian markets due to its distinctive branding and high-quality oral hygiene products.
Today, the brand is owned by Hawley & Hazel, which is a joint venture between the original company and the American multinational Colgate-Palmolive. While the brand has undergone significant changes in its visual identity and naming to move away from historical controversies, it remains a household name in regions like Southeast Asia, Taiwan, and Hong Kong. Production is centered in various Asian countries, with major manufacturing facilities located in Zhongshan, China, to supply its vast footprint.
Colgate-Palmolive maintains ultimate ownership and strategic oversight of the brand from its headquarters in the United States, collaborating with the original founding entity to distribute specialized products such as the Gum & Teeth Protect series across global retail chains.
Report a bug/Feedback
disclaimer
poweredBy