Crock-Pot Slow Cooker

Crock-Pot is the pioneering brand of slow cookers, effectively revolutionizing home cooking when it was introduced to the market in the early 1970s. The brand was originally established by the Rival Manufacturing Company, building on the invention of Irving Naxon, who developed the 'Naxon Beanery' to cook traditional bean dishes. Over the decades, the name became synonymous with the slow cooking category itself.

Today, the brand is owned by Newell Brands, a global consumer goods conglomerate. While the brand has its roots in American kitchen culture, modern manufacturing is primarily concentrated in China to leverage large-scale production facilities. Despite the shift in manufacturing locations, Crock-Pot remains one of the most recognized household names in North and South America, maintaining its status through continuous innovation in digital programming and portable kitchen technology.