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Providore Chicken with Manuka Honey Dog Treats

ownerHMC Capital / CPP Investments Consortium (Australia / Canada)
originAustralia
manufacturedAustralia

Providore is a premium pet food brand specializing in air-dried treats and meals designed with a focus on natural, high-quality ingredients. This specific product, Chicken with Manuka Honey, features barn-raised chicken and is marketed for its lack of artificial colors, flavors, or preservatives. The packaging clearly displays the 'Made in Australia' logo, signifying that the production and manufacturing take place within the country to support local quality standards.

As indicated by the 'Only at Petbarn' signage in the image, Providore is a private label brand associated with the Greencross Vets and Petbarn ecosystem. In late 2023, the ultimate ownership of the brand transitioned when TPG Capital sold Greencross to a consortium including Australian-owned investment group HMC Capital and the Canada Pension Plan Investment Board. This positioning ensures the brand remains a staple of the Australian pet retail market, focusing on health-conscious pet owners seeking locally sourced treats.

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